{"id":2387,"date":"2021-02-10T12:06:58","date_gmt":"2021-02-10T12:06:58","guid":{"rendered":"http://tvswp.ap-south-1.elasticbeanstalk.com/?p=2387"},"modified":"2025-08-20T12:08:27","modified_gmt":"2025-08-20T12:08:27","slug":"an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020","status":"publish","type":"post","link":"https://www.tvscredit.com/blog/general/an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020/","title":{"rendered":"My Summer Internship at TVS Credit \u0026#8211; Pavithra Pradeep"},"content":{"rendered":"\u003cp data-en=\u0027Before starting the two month internship at TVS Credit I was chuffed to bits, as I was about to step into a world of unknown – Retail Branding. The internship was truly incredible and was an eye-opener. I was one of the lucky ones to experience the concepts that were discussed in Marketing books to be put into practice.\u0027 Localize=\u0027true\u0027\u003eटीव्हीएस क्रेडिट मध्ये दोन महिन्यांची इंटर्नशिप सुरू करण्यापूर्वी माझ्या मनात शंकांची वादळे होती. कारण रिटेल-ब्रँडिंगच्या अज्ञात जगात मी पाऊल टाकणार होते. इंटर्नशिप खरोखरच अविश्वसनीय आणि परिपूर्ण अनुभव प्रदान करणारी होती. मार्केटिंगच्या पुस्तकात चर्चा केलेल्या संकल्पना प्रत्यक्षात अनुभवणं मला शक्य ठरलं. एका अर्थानं मी भाग्यवानचं ठरले.\u003c/p\u003e\u003cp data-en=\u0027We were virtually inducted on 4th of May. The group of selected interns were addressed by senior leaders of the organisation. They gave us a holistic understanding of the organisation’s culture and the principles they believe in. We were given a brief overview of the functions of the various departments within the company, their products and innovations. They did impress upon us the new product innovation and helped us understand why it is important for the organisation to innovate and expand their product portfolio.\u0027 Localize=\u0027true\u0027\u003eआमच्यासाठी 4 मे रोजी व्हर्च्युअल परिचय सत्राचे आयोजन करण्यात आले. निवडलेल्या इंटर्न्स ग्रुपला संस्थेतील सीनिअर लीडर्सने संबोधित केले. संस्थेची संस्कृती आणि तत्वे याबद्दल त्यांनी आम्हाला परिपूर्ण स्वरुपाचे मार्गदर्शन प्रदान केले. आम्हाला कंपनीमधील विविध विभागांच्या कार्यांचा, त्यांच्या उत्पादने आणि नवकल्पनांचा संक्षिप्त आढावा दिला गेला. नवीन प्रॉडक्ट इनोव्हेशन मुळे आम्ही सर्वच जण भारावलो आणि कंपनी साठी इनोव्हेशन आणि प्रॉडक्ट पोर्टफोलिओचा विस्तार किती महत्वपूर्ण ठरू शकतो याचे आकलन प्राप्त झाले.\u003c/p\u003e\u003cp data-en=\u0027The marketing interns were then briefed about their projects by Mr Charandeep Singh, the Head of Marketing and CRM. I was then introduced to my mentor, Ms Preetha S, the Chief Manager – Branding and Communications. My project was on the lines of Customer Experience \u0026amp; Retail Branding, which posed me with a lot of challenges. One such challenge was the work from home situation, as it narrowed down the interactions with my peers. And I felt the absence of peer to peer learning. However, in hindsight, I realised that this had presented me with the freedom to explore different ideas and to come up with a feasible solution, all on my own.\u0027 Localize=\u0027true\u0027\u003eमार्केटिंग इंटर्न्सला प्रोजेक्ट बाबत मार्केटिंगचे हेड आणि सीआरएम श्री. चरणदीप सिंह यांनी संबोधित केले. त्यानंतर ब्रँडिंग आणि कम्युनिकेशनच्या चीफ मॅनेजर आणि माझ्या मार्गदर्शिका श्रीमती प्रीता एस यांच्यासोबत माझा परिचय करुन देण्यात आला. माझा प्रोजेक्ट हा कस्टमर अनुभव आणि रिटेल ब्रँडिंग संबंधित होता. ज्यामध्ये मला आव्हानात्मक कामांचा अनुभव प्राप्त झाला. सर्वात महत्वाचे आव्हान वर्क फ्रॉम होमचे होते. कारण सहकाऱ्यांसोबत संवाद साधण्याची कमी संधी मला उपलब्ध होणार होती. आणि मला पीअर टू पीअर लर्निंगची कमी जाणवली. तथापि, प्रत्यक्ष दृष्टीने, मला समजले की यामुळे मला विविध कल्पनांचा शोध घेण्याची आणि साध्य समाधान मिळण्याची स्वातंत्र्य मिळाले.\u003c/p\u003e\u003cp data-en=\u0027As a part of the project, I had to do a fair bit of primary as well as secondary research. The primary research was needed to learn about the behaviour of the consumer at the various branches of TVS Credit and other NBFCs. Primary research was done with the help of questionnaires, by visiting not only TVS Credit branches, dealerships but also that of the competition.\u0027 Localize=\u0027true\u0027\u003eप्रोजेक्टचा भाग म्हणून मला की प्रमाणात प्रायमरी आणि सेकंडरी रिसर्च करावा लागला. प्रायमरी रिसर्च मध्ये कस्टमरच्या टीव्हीएस क्रेडिट मधील विविध ब्रँचमध्ये आणि अन्य एनबीएफसी मधील वर्तवणूक अभ्यासाचा समावेश होता. प्रायमरी रिसर्च हा अनेक प्रश्नावलींच्या सहाय्याने करण्यात आला. यामध्ये केवळ टीव्हीएस क्रेडिट ब्रँच, डीलरशिपला भेट देण्यात आली नाही. तर स्पर्धात्मक घटकांना देखील समाविष्ट करण्यात आले.\u003c/p\u003e\u003cp data-en=\u0027Secondary research was about gathering data and obtaining real-life, understanding about branding, branding guidelines and its various forms as used in banks, NBFCs and other related industries.\u0027 Localize=\u0027true\u0027\u003eसेकंडरी रिसर्च हा डाटा संकलन करणे आणि वास्तव माहिती प्राप्त करणे, ब्रँडिंग, ब्रँडिंग गाईडलाईन्स आणि बँक, एनबीएफसी आणि अन्य संबंधित इंडस्ट्री मध्ये त्यांचे विविध स्वरुप समजावून घेणे यांचा समावेश होतो.\u003c/p\u003e\u003cp data-en=\u0027The next phase dealt with the concepts of key customer experience levers, moments of truth and customer journey maps, which were quite intriguing for me. This was the moment my belief turned into a conviction that I will become a marketing professional.\u0027 Localize=\u0027true\u0027\u003eपुढील टप्प्यात प्रत्यक्ष कस्टमरचा अनुभव घ्यायचा होता. ज्यामध्ये कस्टमरचा प्रवासाचे ट्रॅकिंग समाविष्ट होते. हे माझ्यासाठी निश्चितच नवीनच होते.. हाच क्षण माझा विश्वास असा समजला की मी मार्केटिंग प्रोफेशनल बनू शकेल.\u003c/p\u003e\u003cp data-en=\u0027The internship taught me not to confine myself to my pre-existing notions, but to have a more open approach towards my work. Brainstorming ideas and executing those ideas is a different ball game as we all will face a different kind of barriers. During these times, my mentor motivated me and helped me keep my eyes on the prize, and never to forget the initial objective of what I was working towards, as it is easy to miss it with all the information overload. This was the wake-up call that I needed and it gave me the final impetus to complete the project successfully.\u0027 Localize=\u0027true\u0027\u003eइंटर्नशिप मुळे माझ्या पूर्वीच्या गृहितकाबाबत असणारा संकुचितपणा नष्ट झाला. परंतु यामुळे माझ्या कामाप्रती व्यापक दृष्टीकोन प्राप्त झाला.. प्रत्यक्ष विचारमंथनातील कल्पना आणि अशाप्रकारच्या कल्पना प्रत्यक्षात साकारणे यामधील अडथळे आणि अंतर प्रत्यक्षात स्पष्ट झाले.. अशा काळात, माझ्या मार्गदर्शकांनी मला प्रोत्साहित केले आणि लक्ष्य प्राप्तीच्या दिशेनं पाऊल उचलण्यास सक्षम बनविले आणि माझ्या प्राथमिक उद्दिष्टापासून माझं लक्षं विचलित करू दिलं नाही.. खरंतर माझ्यासाठी हा वेक-अप कॉलच म्हणावा लागेल. ज्यामुळे यशस्वीपणे प्रोजेक्ट पूर्ण करण्यासाठी इनपुट्स मिळाले.\u003c/p\u003e\u003cp data-en=\u0027Finally, after all the hard work I could ultimately see the light at the end of the tunnel, and I came up with a set of recommendations which were in-line with the brand values of the company. I also learned the importance of brand values and that compromise is never an option, when it comes to brand values.\u0027 Localize=\u0027true\u0027\u003eअखेरीस, अपार कष्ट घेतल्यानंतर मला आशेचा किरण दिसला आणि कंपनीच्या ब्रँड वॅल्यू सोबत सुसंगत असलेल्या शिफारशी मी उपस्थित करू शकले. मी ब्रँड मूल्यांचे महत्त्व देखील जाणून घेतले आणि मला हे देखील समजले की, ब्रँड वॅल्यू बाबतीत तडजोड कधीही पर्याय नसतो.\u003c/p\u003e\u003cp data-en=\u0027I learnt abundantly at TVS Credit that helped to develop my overall capabilities. And it’s hard to express my learning in mere words. TVS Credit had an excellent support system despite being a virtual internship, and I had the freedom to explore and accentuate my ideas.\u0027 Localize=\u0027true\u0027\u003eमला टीव्हीएस क्रेडिट मध्ये मोठ्या प्रमाणात शिकण्यास चालना मिळाली आणि सर्वंकष क्षमतांचा विकास साधू शकले आणि मला शब्दांत सर्वकाही व्यक्त करणं शक्य नाही. व्हर्च्युअल इंटर्नशिप असूनही टीव्हीएस क्रेडिट मध्ये उत्कृष्ट सपोर्ट सिस्टीम होती आणि माझ्या कल्पनांचा शोध घेण्याचे आणि प्रोत्साहन देण्याचे स्वातंत्र्य माझ्याकडे होते.\u003c/p\u003e\u003cp data-en=\u0027A piece of advice to all the budding interns from my side would be “When in doubt – Shout”.\u0027 Localize=\u0027true\u0027\u003eमाझ्या सहकारी इंटर्न्सला माझा नेहमीच सल्ला असेल. तुमच्या मनात शंका असल्यास तत्काळ विचारा.\u003c/p\u003e","protected":false},"excerpt":{"rendered":"\u003cp data-en=\u0027Before starting the two month internship at TVS Credit I was chuffed to bits, as I was about to step into a world of unknown – Retail Branding. The internship was truly incredible and was an eye-opener. I was one of the lucky ones to experience the concepts that were discussed in Marketing books to [\u0026hellip;]\u0027 Localize=\u0027true\u0027\u003eटीव्हीएस क्रेडिट मध्ये दोन महिन्यांची इंटर्नशिप सुरू करण्यापूर्वी माझ्या मनात शंकांची वादळे होती. कारण रिटेल-ब्रँडिंगच्या अज्ञात जगात मी पाऊल टाकणार होते. इंटर्नशिप खरोखरच अविश्वसनीय आणि परिपूर्ण अनुभव प्रदान करणारी होती. मार्केटिंग पुस्तकांमध्ये चर्चा करण्यात आलेल्या संकल्पनांचा अनुभव घेण्यासाठी मी भाग्यवान लोकांपैकी एक होते [...]\u003c/p\u003e","protected":false},"author":12,"featured_media":2388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"स्टँडर्ड","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https://yoast.com/wordpress/plugins/seo/ --\u003e\u003ctitle data-en=\u0027Internship In The Time Of Covid-19 | TVS Credit\u0027 Localize=\u0027true\u0027\u003eकोविड -19 काळातील इंटर्नशिप | टीव्हीएस क्रेडिट\u003c/title\u003e\u003cmeta name=\u0022description\u0022 content=\u0022कोविड महामारीच्या काळातील टीव्हीएस क्रेडिट मधील इंटर्नचे अनुभव. कोविड-19 दरम्यान इंटर्न्स करिता टीव्हीएस क्रेडिटने व्हर्च्युअल प्रशिक्षणाचे आयोजन केले.\u0022 /\u003e\u003cmeta name=\u0022robots\u0022 content=\u0022index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\u0022 /\u003e\u003clink rel=\u0022canonical\u0022 href=\u0022https://www.tvscredit.com/marathi/blog/general/an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020/\u0022 /\u003e\u003cmeta property=\u0022og:locale\u0022 content=\u0022mr_IN\u0022 /\u003e\u003cmeta property=\u0022og:type\u0022 content=\u0022article\u0022 /\u003e\u003cmeta property=\u0022og:title\u0022 content=\u0022कोविड -19 काळातील इंटर्नशिप | टीव्हीएस क्रेडिट\u0022 /\u003e\u003cmeta property=\u0022og:description\u0022 content=\u0022कोविड महामारीच्या काळातील टीव्हीएस क्रेडिट मधील इंटर्नचे अनुभव. कोविड-19 दरम्यान इंटर्न्स करिता टीव्हीएस क्रेडिटने व्हर्च्युअल प्रशिक्षणाचे आयोजन केले.\u0022 /\u003e\u003cmeta property=\u0022og:url\u0022 content=\u0022https://www.tvscredit.com/marathi/blog/general/an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020/\u0022 /\u003e\u003cmeta property=\u0022og:site_name\u0022 content=\u0022TVS Credit\u0022 /\u003e\u003cmeta property=\u0022article:published_time\u0022 content=\u00222021-02-10T12:06:58+00:00\u0022 /\u003e\u003cmeta property=\u0022article:modified_time\u0022 content=\u00222025-08-20T12:08:27+00:00\u0022 /\u003e\u003cmeta property=\u0022og:image\u0022 content=\u0022https://www.tvscredit.com/wp-content/uploads/2023/07/whatsapp-image-2020-12-01-at-51202-pm-new.jpeg\u0022 /\u003e\u003cmeta property=\u0022og:image:width\u0022 content=\u00221200\u0022 /\u003e\u003cmeta property=\u0022og:image:height\u0022 content=\u0022628\u0022 /\u003e\u003cmeta property=\u0022og:image:type\u0022 content=\u0022image/jpeg\u0022 /\u003e\u003cmeta name=\u0022author\u0022 content=\u0022Niranjan Mohan\u0022 /\u003e\u003cmeta name=\u0022twitter:card\u0022 content=\u0022summary_large_image\u0022 /\u003e\u003cmeta name=\u0022twitter:label1\u0022 content=\u0022Written by\u0022 /\u003e\u003cmeta name=\u0022twitter:data1\u0022 content=\u0022Niranjan Mohan\u0022 /\u003e\u003cmeta name=\u0022twitter:label2\u0022 content=\u0022Est. reading time\u0022 /\u003e\u003cmeta name=\u0022twitter:data2\u0022 content=\u00223 minutes\u0022 /\u003e\u003cscript type=\u0022application/ld+json\u0022 class=\u0022yoast-schema-graph\u0022\u003e{\u0022@context\u0022:\u0022https://schema.org\u0022,\u0022@graph\u0022:[{\u0022@type\u0022:\u0022Article\u0022,\u0022@id\u0022:\u0022https://www.tvscredit.com/blog/general/an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020/#article\u0022,\u0022isPartOf\u0022:{\u0022@id\u0022:\u0022https://www.tvscredit.com/blog/general/an-internship-in-the-time-of-covid-19-by-akansha-gupta-k-j-somaiya-institute-of-management-2020/\u0022},\u0022author\u0022:{\u0022name\u0022:\u0022निरंजन मोहन\u0022,\u0022@id\u0022:\u0022https://www.tvscredit.com/#/schema/person/e1b3f78697c19d6a932fa3544e898d0a\u0022},\u0022headline\u0022:\u0022My Summer Internship at TVS Credit \\u0026#8211; 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