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Overview
As a non-banking financial company, we aim to empower Indians to dream bigger and partner with them to fulfil their aspirations by providing our financial products wherever and whenever they require them. Our purpose is to empower Indians with tailored products that cater to their needs and contribute to advancing financial inclusion.
Our journey began in 2010 with a singular mission: to empower the aspirations of every Indian. This journey has been wonderful, marked by significant milestones worth celebrating.
Brand Identity
Our mission is to fulfil aspirations, and that is reflected in our logo.Our visual mnemonic, the AspireMark, shows upward flight, symbolising growth, optimism, the flight of dreams towards fulfilment- all the things that TVS Credit, as a brand, promises to its customers.
Our wordmark is bold, confident and has a forward slant to show movement towards the future.
Our brand colours are blue and green. Blue, derived from the identity of our parent group, stands for freedom, inspiration, confidence and stability. Green, on the other hand, connotes growth, harmony and renewal.
Brand Manifesto
Everyone wants to grow in life and give their loved ones the very best. But achieving this growth, and fulfilling their wishes, is never easy – often it looks improbable, sometimes impossible.
We’re here to give our customers the freedom to pursue their biggest aspirations, and the smallest ones too. We exist to lend them the confidence to plan for a better tomorrow, while experiencing a more fulfilling today.
We do so through a range of thoughtfully designed financial products, backed by caring service and intuitive technology. A combination that becomes the wind beneath our customers’ wings, elevating them to the heights they aspire to.
When our customers strive towards a goal, we help them to achieve it by going the extra mile – in distance, effort and thought. We do not stop to think of where they are coming from, but only of where they dream of going. We believe that too many ambitions have been ignored for too long.
TVS Credit. Empowering India. One Indian at a time.
Brand Values
To demonstrate transparency & fairness in all dealings; honour all commitments diligently.
Possess a strong mindset to delight customers beyond one’s stated call of duty; Proactively understand & address customer needs with deep insight, customer intimacy & empathy.
Continuously finding ways to deliver/ create highest value for customers and all other stakeholders every time, and in everything we do.
To be fact-based, clarity and sharpness in thinking, action and communication – driven by relentless reflection to identify root causes, rigorous execution of solutions, and expressed in simple and clear manner.
Be willing to move fast, with freedom; Every action should be taken with speed and rigour, without any bureaucracy.
Think unconstrained and always challenge the status quo. Create and grasp opportunities with boldness and determination.
Brand Videos
A Brand that cares
Unlock a world of possibilities with our initiative E.P.I.C Campus Challenge, which provides an exclusive opportunity for college students. Join us in our quest of unearthing talent, gain valuable industry exposure, interact with seasoned experts, and lay the foundation of a promising career. Empower yourself with new horizons, unleash your potential, and forge meaningful connections, all the while having fun!
Embark on your extraordinary journey of growth and success with E.P.I.C!
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Saksham as an initiative has been transforming the lives of a number of underprivileged students by equipping them with valuable vocational training and livelihood courses. With a strong focus on community upliftment, the programme goes beyond education, providing job assistance to ensure sustainable and meaningful employment opportunities for the students.
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