Charandeep Singh is the Chief Marketing Officer (CMO) at TVS Credit. He holds a B.Tech in Agricultural Engineering from Punjab Agricultural University and an MBA in Marketing from Narsee Monjee Institute of Management Studies, Mumbai. With over 18 years of marketing, sales, CRM, and strategy expertise in BFSI and automotive industries, he has managed and spearheaded numerous initiatives in brand communication, market research, digital business, analytics, and customer relationship management. He has led various transformational efforts, including the creation of company websites and mobile apps, as well as, multiple award-winning marketing campaigns. He has also effectively implemented programmes which improve customer engagement and experience.
He has played a key role in establishing TVS Credit’s new brand identity, which resulted in a new visual identity system and brand repositioning in response to the changing business requirements. Under his guidance, the firm has received numerous awards for various marketing initiatives, including The Best Visibility and Visual Campaign of the Year at the renowned RMAI Flame Awards Asia 2018. He was also recognised by CMS – Asia’s Top Content Mogul for 2020, Top 100 Digital Marketers by Adobe Digi100 for 2018, and Top 50 Content Marketing Leaders by LinkedIn for 2018. In addition, while at MMFSL, he was named Youth Achiever of the Year at the 2017 Rural Marketing Awards.